"Study author Felix Wichmann believes that bright colors can get one's attention, a critical asset in the print industry. However, he also believes that for the image or print to remain in the viewer's mind for a long time, unnatural colors are ill-suited for the task. Versatility allows color print media to make an impression. Whatever the reason for the proliferation of color, it's here to stay. Innovations like NH digital printing make it possible for printing companies like R.C. Brayshaw & Co. to produce more vivid images than those of several decades ago. Color has been around since time immemorial, but printing has helped mankind recognize its existence."
http://rcbrayshaw.com/blog/nh-printing-color-helps-people-recall-images-better/
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